Creating an Effective LinkedIn Profile
Your profile page on LinkedIn is like a door opening the way for others to find you and your business. You can use this connection to drive traffic back to your main business site.
It’s a way to show people who you are (personal branding), what your products do (business branding) and how you can help them as clients or customers. You get to showcase your expertise in your niche and share your knowledge about the field you’re in.
When connections have questions, they’re going to go to the one they see will have the answers. The profile page is handing you the bricks to build your business by tapping into millions of available connections.
When you have a profile on LinkedIn, you get immediate exposure and high ranking on Google simply by the affiliation. Just having a LinkedIn profile isn’t sufficient unless it’s built to be effective – and there are ways you can achieve that goal.
On the personal profile page that you have (you should create the page so that it appeals to the needs of potential customers), after you have your name, you can list the business you own or the services you provide.
You’ll also be able to list pertinent information like higher levels of education. When you’re recommended by others, it will show up in your profile as well. It’s like having a stream of testimonies to your overall expertise.
The amount of connections you’ve made and links to your external sites will also be listed on your profile. This gives customers easy access to your sites. You’ll also be able to allow people to link directly to Twitter from your LinkedIn profile.
Your profile should have a brief description of yourself as a business person in the summary section. If you’re an Internet marketer, this needs to be short, yet touch on exactly what it is that you do – but more importantly, why? This is the place to let customers see the human behind the business.
If you have a blog, you’ll be able to link pertinent posts to your LinkedIn profile page which helps potential clients go to your blog and get to know more about you and your business.
One tip that you can use to really make your LinkedIn profile stand out and help market you is to create a presentation about your business and put it on the profile page using their presentation application.
Make sure that your LinkedIn account has a widget that you can place on your main business site and your blog sites. Take advantage of the free publicity and make a company page. This will help promote your company. Remember that the LinkedIn profile page is only a tool. For it to work for you, you have to use it the right way.